Luxury In Alignment: Nicole Roe on Pivot to Profit
Luxury in Alignment: Nicole Roe on Pivot to Profit
The conversation at a glance
On Pam Jordan’s Pivot to Profit podcast, Nicole Roe shared the mindset shifts and business choices that have shaped R. Nickson Interiors. From the nerves of sending her first $60K invoice to purchasing a studio building and growing a national client base, Nicole shows that profit and purpose can grow together when your work is rooted in alignment.
“If I bring fear into the conversation, the client will feel it. If I bring clarity, they buy with confidence.”
The $60K invoice that changed everything
In the early years of her business, Nicole sent a client a $60,000 invoice and expected hesitation. Instead, the client paid on the spot. That moment cracked an old story about money and showed her that not every client carries the same fears she grew up with. It taught her that designers serve best when they recommend what the project truly needs, not what feels safe through the lens of their own money mindset.
What Nicole models here
Present the best solution, not the cheapest
Explain the value and stand behind it
Lead with calm so clients can make confident decisions
Pricing with confidence in a new cost reality
Since 2020, the cost of goods has risen across the board. A sofa purchased in 2017 often costs nearly double today. Nicole approaches this reality with honesty. She explains what something costs, why it costs that amount, and why it will stand the test of time. Clients respond with trust because they feel her confidence.
What luxury actually means
Luxury is not only sparkle or labels. For Nicole, true luxury is alignment. It is about designing homes that reflect how people actually live and lead. A home should support everyday family life just as easily as it supports hosting a fundraiser or entertaining clients. When a space reflects your values and your rhythm of life, it brings ease and credibility to everything you do.
A few questions to consider
What do I want this room to help me do?
Who do I host here, and how often?
Which materials will age well for my real life?
From construction to a million-dollar studio
Nicole’s background is in building construction at Georgia Tech. She always loved job sites, problem-solving, and watching projects move from start to finish. What began as small consultations while raising four boys grew into renovations, new builds, and a full-service design firm serving clients across the country. Today, R. Nickson Interiors runs large-scale projects with a balanced mix of design fees and product.
The bank cares about numbers
Years ago, a surprise tax bill forced Nicole to confront her financial systems and learn to read her numbers. That clarity made growth possible. It allowed her to purchase a historic studio property and open a dedicated receiving warehouse that now supports both her clients and other designers in Central Florida.
Nicole’s money lessons
It is not what you make, it is what you keep
Review your financials consistently
Clean books and clear projections open doors
How the studio works now
National footprint. Based in Central Florida with projects across the country
Virtual consults. One-hour sessions for both residential and commercial clients
Aligned logistics. A receiving warehouse that streamlines installs and serves designers in the region
Watch the episode
To hear the full conversation and all of the stories behind Nicole’s growth:
Watch: Pivot to Profit with Pam Jordan featuring Nicole Roe
Follow Pam: YouTube @pamjordancfo
Key takeaways
The stories you carry about money shape your results
Alignment is the new luxury
Profit funds your best work
Confidence sells
Banks care about clean numbers
Ready to design in alignment
Start with a focused 2-hour consultation that gives you clarity and a plan.
Book your consultation: rnicksoninteriors.com
