Why Custom Matters: A High Point Market Panel with Eilersen, Nicole Roe, and Industry Icons
At R. Nickson Interiors, we don’t just design spaces—we design how people live in them. We believe that every piece should serve a purpose, tell a story, and feel undeniably personal. That’s why I’m thrilled to be part of an upcoming panel at High Point Market—a conversation that hits right at the heart of what we’re all obsessed with: high-quality, custom furniture that transforms a space from cookie-cutter to completely unforgettable.
Hosted at Eilersen: Craftsmanship with Soul
Let’s talk about Eilersen. This iconic Danish brand has been crafting timeless, comfort-driven furniture since 1895. Known for its clean lines, impeccable upholstery, and honest construction, Eilersen is the kind of brand you fall in love with once—and return to forever.
They’ve stayed true to their Scandinavian roots while evolving for modern life. And this year, they’re debuting a brand-new outdoor collection that combines the same attention to form, function, and comfort—because thoughtful living doesn’t stop at the back door.
The Panel: Voices That Elevate the Industry
I’ll be joined by a lineup that I’m genuinely honored to sit alongside:
Lorna Gross of @lornagrossdesigns brings a fresh elegance to every room she touches. Her designs are known for layering culture, texture, and timelessness—and her perspective on custom design is rooted in years of understanding exactly what makes a client feel seen.
Anders Eilersen, whose family legacy continues to shape the direction of the brand, offers a behind-the-scenes look into what it takes to maintain integrity in an increasingly fast-paced industry.
And the conversation will be moderated by Andrea Lillo, Executive Editor of Designers Today, who always manages to take conversations deeper. She knows how to ask the kind of questions that uncover not just what we do—but why we do it.
What We’ll Cover: Customization That Goes Beyond Fabric Choices
Customization isn’t just about choosing a fabric swatch. It’s about building something from the ground up that reflects a client’s life, values, and story. It’s the difference between filling a room and defining it.
We’ll dive into:
Why custom is worth the investment—every time
How to educate clients on quality and longevity
The process behind designing something truly unique
Where custom fits in today’s lightning-fast design landscape
Designer to Designer: A Note on Custom
At R. Nickson Interiors, our clients trust us to push the boundaries, elevate their vision, and deliver a space that’s not just beautiful—but livable. Custom furniture allows us to do exactly that. We’re able to think about scale, materials, comfort, and visual balance in a way that’s just not possible when you’re pulling from mass-market catalogs.
And the truth is? When done right, custom isn’t a luxury. It’s a necessity. It’s how a space stops being a showroom and starts becoming a home.
